R ussians In New York!!!

The September issue of GQ Russia features a beautiful men’s fashion story shot in New York. You definitely should investigate it!  

The story features the Anton with yellow lenses and the Herman from the Playboy collection.


I llustrated Lens of Don Oehl

Fantastic Show of Don Oehl's illustrations at Bond 07 / Selima Optique. Opening party September 6th. The show is on through October 10th.

Don and Selima have been crossing paths for years and we are thrilled to be hosting his show at our 7 Bond Street location. The show includes some eyewear fashion illustrations created for the occasion! 

Don, who studied drawing and painting at the École du Louvre in Paris, currently teaches Digital Fashion Illustration at Parsons in NYC. His illustrations are an homage to classical fashion illustration and incredibly on-trend.

His client list includes: American in Paris (Broadway Musical 2015), A.Smith (Japan), Bazaar, Bulgari, Chanel, Bloomingdale’s, Elle, Elle Decor, domino, Harper Collins, Huffington Post, InStyle, L’Oreal USA, Sunglass Hut, TeenVogue, Town & Country, Target, Victoria’s Secret Beauty, Vogue Italia and W. 



R umple

As promised last week, we are presenting one of Animal Haven's most loving dogs: RUMPLE!  
Adopt this sweet, nine-year-old pittie mix to bring warmth into your home and receive a complimentary pair of Selima Optique sunglasses.

Rumple is an older New Yorker with exceptional charm. 

He is a gentle soul, a handsome model, and a sweetheart who is great with kids! Rumple has charmed everyone at Animal Haven (who we introduced last week) and they have been looking to give someone the experience of his love

We are excited and proud to present RUMPLE as our first Animal Haven doggy model for adoption. He looks fabulous in our Andy  and Isa!

Animal Haven has a knack for matching great pets to great people. We will match you with a great pair of sunnies to remember the occasion.

Please, if you can’t take RUMPLE home, share with someone who you think might.


D ogs, Glasses, Animal Haven & Selima Optique.

As you probably know, Selima loves dogs. With that in mind, we are thrilled to announce our upcoming project with Animal Haven...

Over the years we’ve enjoyed many canine friends and know how much they love glasses (some for modeling, most for chewing). Elvis, Selima’s Shar Pei, was a star downtown in the ’90s and helped found our first Optique. Our Instagram is filled with stylish doggies and we continue to appreciate pictures or visits from pets who can rock a pair of our frames!

Animal Haven has been finding homes for Tri-State Area cats and dogs since 1967. A fantastic shelter that is practically around the corner, the Haven matches great people to great pets and even provides a “Caring Kids” program that helps teach children about basic pet care. Visit them at 200 Centre St. between Grand and Hester. 

Starting next week, we will feature one of the Haven’s sweet dogs donning a pair of Selima Optique sunnies hoping that the combination feels irresistible.  GIVE DOGGY A HOME AND WE WILL GIVE YOU A PAIR OF SELIMA OPTIQUE ... A gift to match the gift! Excited?


V ery nice in-depth story by Christine Yeh of 20/20 Magazine

We had the pleasure of being visited by 20/20 Magazine’s Christine Yeh at our Bond 07 showroom for a colorful interview with our namesake Selima Salaun. 

From dreams of veterinary school as a young girl in Algeria to being played by Sofia Vergara in client-turned-friend John Turturro’s film “Fading Gigolo,” Christine’s piece explores the varied experiences that have, and continue to, inspire Selima’s timelessly eclectic designs. 

The interview traces Selima’s path as a young, French Alain Mikli manager infatuated with New York and enticed by Barneys to craft her own collection, all the way into the present as a collaborator with Pamela Love, J.Crew, Playboy, and Hiroshi Sugimoto, mentor to young designers like Darylynn Ayala and Coco & Breezy, and a founding member of the Eyewear Designers of the Council of Fashion Designers of America (CFDA). 

After overcoming the initial shock of meeting our barking, fluffy companion Toto, Christine learned of Selima’s French ateliers, her passion for accompanying eyewear with luxury accessories, and how her customers are her biggest inspiration. 

You can read the piece “New York State of Eyes” in 20/20 Magazine.

Photos by Anne Deniau and Dusan Reljin (have you seen Dusan’s collection ?)



T inted Love!

The world has awaken to the the Tinted Lenses trend..

We love to see the world through the colors of the rainbow and have been using more primary tints for lenses recently. The Press’ response has been wonderful and for that, we are beyond happy to see the world taking on the Tinted Lenses Trend!

Some like to keep their glasses on from dawn to dust, others have sensitive eyes and need 24/7 protection, and yet some want to See The World in Color.. whatever the reason, from Pink to Blue, Yellow to Amber - the choice is yours.

In our current collection, see the Herman, the Corto, the Maxou 3, the Wyatt, the Robert, the Herman and the Harrison  in WWD, Interview Magazine,  New York Magazine .. See recent press coverage

and.. not to forget  Instagram !

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