To us,’ luxury’ means taking the time, and investing in the labor, that is needed to handcraft our collection.
Luxury to us does not mean ostentatious logos and giant publicity budgets. We like to know that each Selima Optique frame is made by people we’ve worked with for for years, decades even. These craftsmen start with a little piece of acetate and, in the end, after a lot of work, deliver a pair of frames. Everything, from the shaping of the front and the temples, to putting those elements together with the hardware, and buffing - frequently, in the case of multicolored designs, even in sculptural shapes to reveal all the layers of acetate - and polishing, is dome by hand.
The first image shows a finished frame in the middle of the tools involved. The lenses are already in place because that’s how we like to judge samples when we visit the workshop.
The remainder of the images give you a further idea of the incredible manual labor involved in each pair of Selima Optique sunglasses or optical frames. Doesn’t knowing that make it even more fun to buy your next pair?
We work with several small workshops/factories in France, all of which are dedicated to manual craftsmanship. The images here were taken in the place that fulfills our custom orders (such as special pieces in buffalo horn), which is run by Anne Dorilla. Next time we go to the other workshops to proof the new samples, we’ll take tons more pictures to show you what goes on there.
Even though Arni is - like many Selima Optique frames - a unisex style, it is the women who have slowly but surely made Arni into a Selima Optique classic, epitomizing ‘Sexy Smart’. Case in point: Anne Hathaway, who has been photographed wearing her Arni on various occasions. Or check out Karen, one of our favorite Instagram muses here and here.
Image: “Kelsey in TriBeCa, September” by Elsbeth Struijk van Bergen
Modzik Magazine, issue #41 features Lenny Kravitz wearing our Summer and LuLu sunglasses in Black.
Lenny was interviewed by Nora Baldenweg and Joss Danjean at the occasion of the release of STRUT, his new studio album.
This feature was photographed by Matias Indjic, and styled by Modzik’s Styling Director Nicolas Dureau.
Above: Lenny wears Selima for June Ambrose Summer sunglasses
Above: Lenny Kravitz wearing LuLu
New York Fashion Week, the Spring/Summer 2015 Ready to Wear edition, is over, and the Fashion Week baton has been passed to London. Time for us to present you with you a little (edited) round-up of Selima Optique appearances on the SS15 Runway. Three labels/designers we love madly had their stylists pull from our current and past styles - and we love what they did!
First up: WHIT
Whitney Pozgay founded WHIT in 2014, with her husband and partner Parker Argote. They were selected to participate in the CFDA’s Fashion Incubator program, which they recently completed.
For WHIT’s SS15 collection, a variety of Selima Optique frames were used, and several of them are vintage Selima (1990′s - we’re getting old!). Our Jacqueline, however, is in the current collection.
Next up: Orley
Brothers Matthew and Alex Orley, and Matthew’s wife Samantha launched this luxury menswear brand in 2012. This was the second time we worked with Orley on their presentation, and for this season we customized our Nicolas with gold mirror lenses. Such a great effect, on both the Sky Blue and the Beige Peppermint Nicolas.
Last, but not Least: Erin Fetherston
Erin is another Selima Optique friend, with whom we’ve worked on presentations before, most recently on FW14. Erin first showed in 2005, during the Paris Haute Couture Shows, no less. Her choice for this particlar show was our Anouk in White, with black lenses.
Above: June Ambrose Sporting the Selima Optique x June Ambrose MISSY sunglasses. Seen here (L to R) with her daughter, with Rocsi Diaz, and with a friend from Sheen Magazine.
A series of portraits by photographer Elsbeth Struijk van Bergen, created at the occasion of the launch of Selima Optique x Colette, now bundled and uploaded to our >issuu< page (click to go there).
This exclusive collection of Selima Optique’s classic optical Andy frame consists of seven colors, inspired by the sights and sounds of New York City in the late 1970’s and early 1980’s -think “when Disco met New Wave”, but translated into eyewear!
The design of the frame itself, a mainstay and bestseller in the Selima Optique collection, was inspired by the King of Pop Art himself; Warhol.
Selima Optique x Colette is hand made in France of high quality crystal acetate. The UV400 lenses were custom tinted to match the frames, and are meant for indoor/outdoor, daytime/nighttime use.
A ‘Thank You’ to the models: Dinu, Jeroen, Shanti, and Sophie.
When Selima Optique Founder and Creative Director, Selima Salaun, recently traveled to Tokyo to host a trunk show, ELLE Japan took notice. Selima was interviewed about the design process and about the collection of sunglasses and optical frames she was presenting. Right after the interview ran on ELLE.co.jp, the September 2014 issue came out. Our Maya frame got a full page, as worn by Elite Model Look Hungary winner Alma Baczay. The photographer is Yasutomo Ebisu.
Above: Selima Optique Maya frame in ELLE Japan, September 2014.
Additionally, Fudge Magazine Japan ran a page on Selima Optique:
The latest of Erin Fetherston “Charmed I’m sure” Youtube Videos. We’re charmed and love her in the Jessie !!
Hiroshi Sugimoto designed Duchampian Eyewear for Selima Optique and Lizworks premieres in Paris at his solo exhibition Lost Human Genetic Archive, (April 25 - September 7, 2014)
The great Japanese photography master and collector wore a prototype of the first of his two designs for Selima Optique, titled Oculist Witness, offering guests a preview of the forthcoming limited edition of 25 pairs, which will be available exclusively at Selima Optique this Spring.
Be on the lookout for more exciting, unexpected collaborations from Selima Optique and LizWorks in the coming months.