The past two decades were quite an adventure for the brand with frames front-and-center on tour with some of music’s biggest names from Michael Jackson to Rihanna, adorning Carolyn Bessette Kennedy and Marina Abramovic. This also includes collaborations with an eclectic mix of personalities:  Iris Apfel x Le Bon Marche, NBA star Russel Westbrook, and even Playboy.  Along came memorable collections with stars in the art world, like Sugimoto and Vik Muniz. Discover the full story in InVision online or grab the print issue at your newsstand.

Here’s how it works:

When you make a purchase at any of our NYC locations between December 7th and December 31st, you will be able to choose which charity you would like to donate to from the list below.
Then, we’ll annotate in our system which charity you have chosen.
In January, we’ll tally each charity’s respective donation amount, and forward them a check!

Participating charities:

The Young Center for Immigrant Children’s Rights helps unaccompanied immigrant children in the U.S. through guardianship programs and policy advocation.

Planned Parenthood is the largest provider of reproductive health services in the United States.

Campaign Zero works to end police violence in the United States, largely through increased community input.

The Sylvia Rivera Law Project assists LGBTQ+ people of color and of low income through a wide array of social, physical, legal, and political endeavors.

Freedom Service Dogs of America adopts dogs and trains them to help people with disabilities (ranging from Post Traumatic Stress Disorder to cerebral palsy).

Earthjustice uses the power of the law and the strength of partnership to protect people’s health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.

Join us in this initiative by shopping at Bond 07, Sucre, Selima Optique SoHo and Selima Optique Madison between December 7th and 31st. We hope to see you soon!

#SelimaGivesBack