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S elima Optique & The Tinted Lenses Trend



The World has finally taken on the Tinted Lenses Trend.


We love to see the world through the colors of the rainbow and have been using more primary tints for lenses recently. The Press’ response has been wonderful and for that, we are beyond happy to see the world taking on the Tinted Lenses Trend!


Some like to keep their glasses on from dawn to dust, others have sensitive eyes and need 24/7 protection, and yet some want to See The World in Color.. whatever the reason, from Pink to Blue, Yellow to Amber - the choice is yours.


In our current collection, see the Herman, the Corto, the Maxou 3, the Wyatt, the Robert and the Harrison  in WWD, Interview Magazine,  New York Magazine .. See recent press coverage

and.. not to forget  Instagram !


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S elima Salaun Celebrates 20 Years of Namesake Styles



The InVision magazine celebrates Selima Optique's 20 years anniversary and the creative soul behind the brand: Selima Salaun.



The past two decades were quite an adventure for the brand with frames front-and-center on tour with some of music’s biggest names from Michael Jackson to Rihanna, adorning Carolyn Bessette Kennedy and Marina Abramovic. This also includes collaborations with an eclectic mix of personalities:  Iris Apfel x Le Bon Marche, NBA star Russel Westbrook, and even Playboy.  Along came memorable collections with stars in the art world, like Sugimoto and Vik Muniz. Discover the full story in InVision online or grab the print issue at your newsstand.



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S elima Optique Egon Schiele spectacles for Neue Galerie in Architectural Digest Germany



Congratulations to the Neue Galerie Design Shop on this coverage of the Egon Schiele frames in the February issue of Architectural Digest Germany.

Following the introduction of the Selima Optique for Neue Galerie Freud sunglasses in Spring 2013 and Blue Angel sunshades in Fall 2015, the limited edition Egon Schiele natural buffalo horn spectacles were brought to the design shop in spring 2016. The Neue Galerie holds a beautiful selection of early twentieth-century German and Austrian art and design as well as a cafe and bookstore. It is located in the William Starr Miller House at 86th Street and Fifth Avenue in New York City.




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L a vie en Rose - Selima Optique Celebrates the Month of Love



We have champagne waiting for you in all our New York boutiques.






Come and celebrate with us.

The Month of Love is perfect to introduce our Spring collection that is inspired by the 70′s, with sexy Aviator frames and 50 shades of pink lenses.

You can now start to see La Vie en Rose, like Camilla Deterre in our Robert frames for Vogue, shot in Paris during Fashion Week ‘17.

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S elima Gives Back 2016 Charity Initiative



To celebrate the holiday season, this December we will be donating 5% of our in-store profits to charity. 



Here’s how it works:

When you make a purchase at any of our NYC locations between December 7th and December 31st, you will be able to choose which charity you would like to donate to from the list below.
Then, we’ll annotate in our system which charity you have chosen.
In January, we’ll tally each charity’s respective donation amount, and forward them a check!

Participating charities:

The Young Center for Immigrant Children’s Rights helps unaccompanied immigrant children in the U.S. through guardianship programs and policy advocation.

Planned Parenthood is the largest provider of reproductive health services in the United States.

Campaign Zero works to end police violence in the United States, largely through increased community input.

The Sylvia Rivera Law Project assists LGBTQ+ people of color and of low income through a wide array of social, physical, legal, and political endeavors.

Freedom Service Dogs of America adopts dogs and trains them to help people with disabilities (ranging from Post Traumatic Stress Disorder to cerebral palsy).

Earthjustice uses the power of the law and the strength of partnership to protect people’s health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.

Join us in this initiative by shopping at Bond 07, Sucre, Selima Optique SoHo and Selima Optique Madison between December 7th and 31st. We hope to see you soon!


#SelimaGivesBack


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C elebrating August Birthdays with Iris Apfel, Alexis Bittar, and Selima.



We don’t just love the summer because we get to wear our favorite sunnies, we also love it because we get to celebrate some of our favorite people’s birthdays. Fashion icon Iris Apfel, jeweler extraordinaire Alexis Bittar, and our very own Selima Salaun all share late-August birthdays and last Monday, on Alexis' invitation, they celebrated together at the Brooklyn Botanical Gardens alongside 40 select guests!

Three New Yorkers, Virgos, and fashion icons — with such a colorful trio, we worry that the garden’s flowers may have felt outdone.

Iris and Selima have kept in touch since the Selima Optique x Iris Apfel x Le Bon marché sunglasses collaboration earlier this year (they share a passion for Mediterranean and particularly traditional Tunisian crafts). Selima has known Alexis for years. They are both members of the CFDA. 

The celebration, which came in the form of drinks and a picnic dinner was shared by around 40 friends including STORY’s Rachel Schechtman and New York-based artist Theodore Bradley

Happy Birthday you three (the 95th for Iris!). Here’s to many more years of New York  fashion!


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