Iris Apfel, the irreplaceable fashion muse takes Paris.

Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel  eyeglasses  for the occasion.


Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation!  Read all about it in Vogue, WWD, Grazia .. 


In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”..  Yes!!


The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.


Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in  fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!