ris Apfel, the irreplaceable fashion muse takes Paris.
March 3, 2016, 12:00am
Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel eyeglasses for the occasion.
Iris Apfel points to a mannequin wearing a pair of Selima Optique x Iris Apfel x Le Bon marché. from WWD "Iris Takes Paris" March 3 2016 by Laure Guilbault. Photo Dominique Maitre
Iris in Paris - Illustration by Giriat
Iris Apfel and Selima Salaun at the opening party of the Iris in Paris exhibition at Le Bon marché.
Beautiful illustration by Karen @eye_sketch_u in anticipation for the exhibition.
Selima Optique x Iris Apfel x Le Bon marché sunglasses - Yes!
A view of the exhibition.
Seeing Iris holding her eyeglasses is editorial pieces, Selima thought of an octagonal outer shape for the Selima Optique x Iris Apfel x Le Bon marché sunglasses.
Fréderic Bodenes, Artistic Director of Le Bon Marché, with Selima Salaun, Founder of Selima Optique
Selima Salaun and Kim Wadsworth at the Iris in Paris opening party.
Iris Apfel at the opening party for the IRIS IN PARIS exhibition at Le Bon Marché in Paris.
A mannequin at the Iris in Paris exhibition (the eyewear frame is actually the Daphne from our June Ambrose collection
Sarah, Aida and Jacques of the Paris Selima Optique team are planning for after party..
A display in the Selima Optique store in Le Bon Marché Rive Gauche Paris
Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation! Read all about it in Vogue , WWD , Grazia ..
In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”.. Yes!!
The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.
Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!