I ntroducing Selima Optique Gramercy

      We couldn’t have been more excited to celebrate the opening of our newest New York boutique.

      This past Thursday, we popped some bottles to celebrate the opening of  Selima Optique Gramercy, an adorable, carefully curated boutique focusing primarily on our namesake eyewear collection with select vintage frames and specialty gift items such as cards and notebooks. Sharing a block with Bar Jamón, Casa Mono, Takamichi Beauty Room and the famously unmarked Inn At Irving Place, we instantly felt right at home this a very special New York neighborhood.

     Selima Optique Gramercy is located in Manhattan’s historic Gramercy neighborhood on 17th st. and Irving Place, named after Washington Irving, author of such works as, to name a few, Sleepy Hollow and Rip Van Winkle. The neighborhood is home to the infamous Gramercy Park, one of two private parks located in NYC. Members of a few exclusive clubs, religious establishments, guests of the Gramercy Park Hotel, and local residents who wish to pay the annual assessment fee are the only key holders to the park.  If you’re wandering around the area and looking to get a bite to eat or something to drink there are a few great places nearby. The Michelin Star sister restaurants Casa Mono and Bar Jamon are located just next door to the shop offering restaurant fare, wine, and tapas. If you’re more on the market for fancy libations swing by The Inn at Irving Place just around the corner, home to Cibar and Lady Mendi’s Tea Salon. Cibar, located in the basement of the Inn, is the place to go for cocktails and snacks but if you’ve got a little more time to kill, and looking for something a little less boozy, check out Lady Mendi’s 5-course tea service.

Selima Optique Gramercy:
 125 East 17th st. New York, NY 10003

Stop in and say hello!


T he End of Meat East Coast Premiere Afterparty

                 Last night we celebrated The End of Meat East Coast Premiere at our Bond 07 by Selima store

                 Being the animal advocate that she is it was only natural Selima would host the afterparty for the cutting edge documentary The End of Meat. 

                The film explores what living in a post-meat world would look like and how it would affect the animals, environment, and ourselves. 


The screening, held at  Angelika Film Center, was followed by a Q&A moderated by Donny Moss of TheirTurn  featuring the filmmaker, Marc Pierschel, and special guests. 

              Afterward, viewers made their way over to Selima Optique’s Bond 07 boutique for some drinks and vegan bites from Screamer’s PizzeriaMarty’s V Burger, Brooklyn Whiskers, Petal Sparkling Botanicals and Brew Dr. Kombucha.


e d-CFDA FRAMES FOR A CAUSE Party during Vision Expo

                   What an amazing evening celebrating for Fashion Targets Breast Cancer (FTBC) with our fellow eyewear designers of the CFDA (edCFDA) and supportive retailers at our Soho Store.

        Since 2014 the edCFDA has been doing their part to support FTBC through their capsule collection of limited edition Frames for a Cause, available at select retailers, and feature the FTBC’s signature blue and white colors. Proceeds from the sales of these frames go toward the CFDA’s charitable foundation which raises funds and public awareness for breast cancer around the world.

      In honor of the new collection, both CFDA and edCFDA members gathered in our Soho Store to raise money for the FTBC and celebrate the beginning of the Vision Expo East where they launched their new collections.

      Contributing edCFDA members include: Patty Perreira for Barton Perreira, Selima Salaun for Selima Optique, Blake Kuwahara, Jeff Press for Morgenthal Frederics, Daniel Silberman for Illesteva, Barbara McReynolds and Gai Gherardi for l.a. Eyeworks, Robert Marc, Shane Baum for Leisure Society, Grant Krajecki and Natalie Levy for Grey Ant, and Christian Roth.


M aison Atia x Selima Optique Party

                We couldn't have been happier hosting our friends,  fellow animal lover, and designer Chloé Mendel and her business partner Gustave Maisonrouge at the Soho Store. Chloé and Gustave Popped in the second week of February to celebrate NYFW and their new faux fur line Maison Atia.

            Maison Atia’s Popup not only featured their amazing collection of faux fur outerwear and accessories but a series of special guests and events as well. 

           To kick off the series we invited a small group of close friends for a few glasses of champagne. Emilie Heathe helped us carry on our festive vibes with a Valentines Day full of complimentary cruelty-free nail art. Our next guest Emma Galland, co-founder of Zenberry spent the day sharing with us her Secrets to Beauty and how to look amazing with no makeup. Finally, in celebration of the Chinese New Year PAWS Chicago joined the party and brought along some of their four-legged puppy friends who were looking for their forever homes. 

         Founded by Chloé Mendel and Gustave Maisonrouge in 2017, Maison Atia’s contemporary designs combined with techniques, traditionally used on fur, along with their high-quality craftsmanship, come together to create a collection that not only looks amazing but feels like the real thing and we were overjoyed to have them spend the week with us!


R ussians In New York!!!

The September issue of GQ Russia features a beautiful men’s fashion story shot in New York. You definitely should investigate it!  

The story features the Anton with yellow lenses and the Herman from the Playboy collection.


I llustrated Lens of Don Oehl

Fantastic Show of Don Oehl's illustrations at Bond 07 / Selima Optique. Opening party September 6th. The show is on through October 10th.

Don and Selima have been crossing paths for years and we are thrilled to be hosting his show at our 7 Bond Street location. The show includes some eyewear fashion illustrations created for the occasion! 

Don, who studied drawing and painting at the École du Louvre in Paris, currently teaches Digital Fashion Illustration at Parsons in NYC. His illustrations are an homage to classical fashion illustration and incredibly on-trend.

His client list includes: American in Paris (Broadway Musical 2015), A.Smith (Japan), Bazaar, Bulgari, Chanel, Bloomingdale’s, Elle, Elle Decor, domino, Harper Collins, Huffington Post, InStyle, L’Oreal USA, Sunglass Hut, TeenVogue, Town & Country, Target, Victoria’s Secret Beauty, Vogue Italia and W. 


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