V ision Expo East 2019

This past week we had an amazing time at the Vision Expo East catching up with our  friends  from all over the whole wEYEd world.

This year at the Vision Expo East we had a ball showing off frames from our latest collections and seeing what our old friends had been up to and making new friends as well. 

We were super honored to be included in Eyecare Business’s Fashion Trend’s presentation featuring frames from Selima Optique and other luxury eyewear designers who’s eyewear designs are dictating the latest trends. Then we ended day two with a group of our incredible fellow independent vendors and retailers for Vision Expo’s 

Esteemed Vendor and Retail Panelists Set for Boutique Buyer Panel.

All in all it was an incredible weekend and we look forward to seeing everyone again soon whether that be on the east coast or west coast!


B ond 07 by Selima Featured in this months Invision Magazine

Read more about Selima's Bond 07 by Selima NYC  NoHo boutique chosen by INVISION MAG to be one of "Americas Finest"

“Entering Bond 07, a customer can be in little doubt that the eyewear selection is going to be part of a broader fashion experience, though Salaun acknowledges that most of the store’s clients are already, in her words, “eyewear fanatics” who are looking for a new, unique pair of frames. “When working with customers,” she says, “you start to develop a psychological understanding of their character and personality. It almost turns you into a therapist in some ways, as you grow closer with them and they start to feel more comfortable sharing their thoughts. This is a very important and valuable characteristic of developing strong relationships that last beyond the store itself.”

- Heath Burslem, INVISION March 2019 Issue

Check out the full article HERE!


T amerlaine Farm pre-Valentine’s Day Soirée at Bond 07 by Selima

Could you think of a better way to gear up for the holiday of love than by honoring over 200 rescued and protected animals? Neither could we!

In an effort to rev up our hearts for Valentine’s Day we welcomed our fellow animal-loving friends from Tamerlaine Farm for a night of vegan treats, by Aviva Wolf, and bubbles, by Bellissima, in the name of advocating for these amazing creatures. While unfortunately, our animal friends were not able to join us for the party they were definitely there in spirit and in pictures displayed on the walls of our Bond 07 boutique. Guests had the opportunity to “meet” some of the animals from the farm, read their story and offered the opportunity to sponsor the animal (or animals) of their choice. The night commenced with speeches and toasts by Tamerlaine Farm Co-Founder Gabrielle Stubbier, Development Director Tracey Katof, Selima Salaun and special guest Brooklyn Borough President Eric Adams.

If you are interested in learning more about Tamerlaine Farm and Sanctuary or taking a trip to visit the farm then click HERE!


S elima Optique x LOOK Optic Collaboration Launch Party

Last night we officially welcomed LOOK Optic’s most fashionable new reader the LIAM with open arms, champagne, spin the wheel giveaway, canvas gift bags, and photo booth.

A cute little friendship story we would like to share with you:

Once upon a time, Andrew Leary, the founder of LOOK Optic, who was then based in Los Angeles, bought a few pairs of Selima Optique frames. His favorite pair was the Money!

A few years later, Andrew started a company focused on fashionable readers at great prices. He then asked Selima, over a few drinks, if he could create a frame inspired by his original Money and she said yes!

Mesdames et Messieurs, please meet LIAM, a Reader available for sun and screen (with blue-light blocker for those devices we’re always looking at) that comes in two vibrant shades of Sky Blue and Bottle Green.


S potlight on Bond 07 by Selima

We couldn’t be more flattered by this lovely feature by Joanna Maziarz of the NoHo BID on our Bond 07 Boutique

“Bond 07 by Selima, located at 7 Bond Street is truly a work of art; displaying professional photography and designer pieces throughout the store with red velvet accents to tie it all together. It is no surprise that this location is Selima’s favorite; the experience of visiting Bond 07 by Selima is an adventure into New York City high fashion and glam.” 

- Joanna Maziarz 

Check out the full article here: Neighborhood Spotlight: Bond 07 by Selima


E riN Design Holiday Pop Up Residency at Selima Optique

          December 1st we kicked off the holiday season with internationally recognized Japanese floral designer Eriko Nagata

         Last year we hosted a Pop Up with EriN Design at our Soho Store. It was such a hit that we decided to do a month long pop up, with Eriko making weekend appearances with her unique, enchanting floral designs at each of our NYC Selima Optique boutiques. 

This year Eriko kicked off her holiday residency at our new Gramercy boutique, Selima Optique Reading Room, then on to Madison avenue, Soho, West Village and finally Bon 07.  Her deep love of nature and fashion inspire her one of a kind floral structures giving her handmade wreaths, garlands, ornaments, and floral frames a modern artistic elegance which was just perfect for the season.

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