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E riN Design Holiday Pop Up Residency at Selima Optique



          December 1st we kicked off the holiday season with internationally recognized Japanese floral designer Eriko Nagata


         Last year we hosted a Pop Up with EriN Design at our Soho Store. It was such a hit that we decided to do a month long pop up, with Eriko making weekend appearances with her unique, enchanting floral designs at each of our NYC Selima Optique boutiques. 


This year Eriko kicked off her holiday residency at our new Gramercy boutique, Selima Optique Reading Room, then on to Madison avenue, Soho, West Village and finally Bon 07.  Her deep love of nature and fashion inspire her one of a kind floral structures giving her handmade wreaths, garlands, ornaments, and floral frames a modern artistic elegance which was just perfect for the season.

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F erdinand.Ink x Selima Optique Collaboration Launch Party



              A little holiday celebration of artist Ferdinand van Alphen’s work now showing at Bond 07 by Selima.


             After knowing each other for years we finally decided to join forces with our clever, funny, friend, not to mention super talented artist, Ferdinand Van Alphen of Ferdinand.Ink. Ferdinand’s work will be on display at our Bond 07 Boutique now through January 2019. 


            Not only will we be featuring original works of art, prints, dish towels and dishes by Ferdinand but notebooks featuring his original artwork as well as a limited number of hand-painted Selima Optique canvas totes at our select NYC stores. So come by 7 Bond st. (between Broadway and Lafayette) and find yourself an original piece that tickles your fancy for yourself or a loved one because we could all use a little more laughter in our lives these days!

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F IT’s Runway 27



                    We were honored to be asked to collaborate with,  and sponsor this amazing student run organization for their 2018 show.


                 Runway 27 is a student-run organization that produces a fashion show each year based around an original theme featuring original designs and creations from the students themselves combined with designer clothing and accessories. This year’s theme was “Twisted”. The show took place last Thursday November 15th at the FIT’s Half Auditorium. Check out some of their awesome looks featuring some of our frames.  

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I ntroducing Selima Optique Gramercy



      We couldn’t have been more excited to celebrate the opening of our newest New York boutique.


      This past Thursday, we popped some bottles to celebrate the opening of  Selima Optique Gramercy, an adorable, carefully curated boutique focusing primarily on our namesake eyewear collection with select vintage frames and specialty gift items such as cards and notebooks. Sharing a block with Bar Jamón, Casa Mono, Takamichi Beauty Room and the famously unmarked Inn At Irving Place, we instantly felt right at home this a very special New York neighborhood.


     Selima Optique Gramercy is located in Manhattan’s historic Gramercy neighborhood on 17th st. and Irving Place, named after Washington Irving, author of such works as, to name a few, Sleepy Hollow and Rip Van Winkle. The neighborhood is home to the infamous Gramercy Park, one of two private parks located in NYC. Members of a few exclusive clubs, religious establishments, guests of the Gramercy Park Hotel, and local residents who wish to pay the annual assessment fee are the only key holders to the park.  If you’re wandering around the area and looking to get a bite to eat or something to drink there are a few great places nearby. The Michelin Star sister restaurants Casa Mono and Bar Jamon are located just next door to the shop offering restaurant fare, wine, and tapas. If you’re more on the market for fancy libations swing by The Inn at Irving Place just around the corner, home to Cibar and Lady Mendi’s Tea Salon. Cibar, located in the basement of the Inn, is the place to go for cocktails and snacks but if you’ve got a little more time to kill, and looking for something a little less boozy, check out Lady Mendi’s 5-course tea service.

Selima Optique Gramercy:
 125 East 17th st. New York, NY 10003

Stop in and say hello!


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T he End of Meat East Coast Premiere Afterparty



                 Last night we celebrated The End of Meat East Coast Premiere at our Bond 07 by Selima store


                 Being the animal advocate that she is it was only natural Selima would host the afterparty for the cutting edge documentary The End of Meat. 


                The film explores what living in a post-meat world would look like and how it would affect the animals, environment, and ourselves. 

                

The screening, held at  Angelika Film Center, was followed by a Q&A moderated by Donny Moss of TheirTurn  featuring the filmmaker, Marc Pierschel, and special guests. 


              Afterward, viewers made their way over to Selima Optique’s Bond 07 boutique for some drinks and vegan bites from Screamer’s PizzeriaMarty’s V Burger, Brooklyn Whiskers, Petal Sparkling Botanicals and Brew Dr. Kombucha.

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e d-CFDA FRAMES FOR A CAUSE Party during Vision Expo



                   What an amazing evening celebrating for Fashion Targets Breast Cancer (FTBC) with our fellow eyewear designers of the CFDA (edCFDA) and supportive retailers at our Soho Store.


        Since 2014 the edCFDA has been doing their part to support FTBC through their capsule collection of limited edition Frames for a Cause, available at select retailers, and feature the FTBC’s signature blue and white colors. Proceeds from the sales of these frames go toward the CFDA’s charitable foundation which raises funds and public awareness for breast cancer around the world.


      In honor of the new collection, both CFDA and edCFDA members gathered in our Soho Store to raise money for the FTBC and celebrate the beginning of the Vision Expo East where they launched their new collections.


      Contributing edCFDA members include: Patty Perreira for Barton Perreira, Selima Salaun for Selima Optique, Blake Kuwahara, Jeff Press for Morgenthal Frederics, Daniel Silberman for Illesteva, Barbara McReynolds and Gai Gherardi for l.a. Eyeworks, Robert Marc, Shane Baum for Leisure Society, Grant Krajecki and Natalie Levy for Grey Ant, and Christian Roth.

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