S elima Gives Back 2016 Charity Initiative

To celebrate the holiday season, this December we will be donating 5% of our in-store profits to charity. 

Here’s how it works:

When you make a purchase at any of our NYC locations between December 7th and December 31st, you will be able to choose which charity you would like to donate to from the list below.
Then, we’ll annotate in our system which charity you have chosen.
In January, we’ll tally each charity’s respective donation amount, and forward them a check!

Participating charities:

The Young Center for Immigrant Children’s Rights helps unaccompanied immigrant children in the U.S. through guardianship programs and policy advocation.

Planned Parenthood is the largest provider of reproductive health services in the United States.

Campaign Zero works to end police violence in the United States, largely through increased community input.

The Sylvia Rivera Law Project assists LGBTQ+ people of color and of low income through a wide array of social, physical, legal, and political endeavors.

Freedom Service Dogs of America adopts dogs and trains them to help people with disabilities (ranging from Post Traumatic Stress Disorder to cerebral palsy).

Earthjustice uses the power of the law and the strength of partnership to protect people’s health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.

Join us in this initiative by shopping at Bond 07, Sucre, Selima Optique SoHo and Selima Optique Madison between December 7th and 31st. We hope to see you soon!



C elebrating August Birthdays with Iris Apfel, Alexis Bittar, and Selima.

We don’t just love the summer because we get to wear our favorite sunnies, we also love it because we get to celebrate some of our favorite people’s birthdays. Fashion icon Iris Apfel, jeweler extraordinaire Alexis Bittar, and our very own Selima Salaun all share late-August birthdays and last Monday, on Alexis' invitation, they celebrated together at the Brooklyn Botanical Gardens alongside 40 select guests!

Three New Yorkers, Virgos, and fashion icons — with such a colorful trio, we worry that the garden’s flowers may have felt outdone.

Iris and Selima have kept in touch since the Selima Optique x Iris Apfel x Le Bon marché sunglasses collaboration earlier this year (they share a passion for Mediterranean and particularly traditional Tunisian crafts). Selima has known Alexis for years. They are both members of the CFDA. 

The celebration, which came in the form of drinks and a picnic dinner was shared by around 40 friends including STORY’s Rachel Schechtman and New York-based artist Theodore Bradley

Happy Birthday you three (the 95th for Iris!). Here’s to many more years of New York  fashion!



S elima Optique for Robin Hood

              100% of the proceeds go to Robin Hood, our favorite NYC foundation.  
                                          BUY HERE  before the May 9th Gala.

Selima had no hesitation when asked to create a limited edition for the NYC charitable foundation Robin Hood. She stated “I adore New York like no other place in the world and I am honored through this project to be able to make a difference in the lives of our neighbors in need”. 
This limited edition of hand-made acetate frames is available for both sun and optical.  We ship with sunlenses by default please contact us if you want clear lenses. All of the proceeds go to Robin Hood. 


S pring in Paris: The new Selima Optique Location at Le Bon Marché

Just in time for Spring, we moved to a new location at the Bon Marché. We are now between Prada and Dior Homme on the ground floor near the entrance at the corner of rue Velpeau and rue Babylone.

Three years have already passed since we first opened at Le Bon Marché Rive Gauche and we’re still dizzy with the energy! This is like no other department stores. Every day is an event and everything is constantly changing.
By the way, besides the location indicated above we also have a small sunglasses counter by the Rue de Sèvres entrance. Yes.. Be ready for the SUN!!



R ihanna wears the Alien

In preparation for the Anti world tour, Rihanna’s stylist Mel Ottenberg came to Selima Optique for sunglasses. Besides lending vintage pieces, Selima designed three custom styles for Rihanna. In Tampa, Rihanna wears the “Alien” frames.

“We were going for a retro futuristic take on cat-eyes” says Selima Salaun. 

These unique frames convey a sense of ‘90’s toughness’ through the cat-eye shaped flash mirror lenses mounted in a bold acetate frame. If anyone can pull of this fierce look, it’s Bad Gal - especially when accompanied by an over-sized brown suit from Y/project.


I ris Apfel, the irreplaceable fashion muse takes Paris.

Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel  eyeglasses  for the occasion.

Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation!  Read all about it in Vogue, WWD, Grazia .. 

In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”..  Yes!!

The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.

Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in  fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!

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