I ris Apfel, the irreplaceable fashion muse takes Paris.

Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel  eyeglasses  for the occasion.

Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation!  Read all about it in Vogue, WWD, Grazia .. 

In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”..  Yes!!

The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.

Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in  fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!


O culist Witness

Our new collaboration with Japanese photographer Hiroshi Sugimoto is now out. The limited edition eyewear designs with Selima Salaun and Liz Swig of lizworks was launched on February 5th in New York. Spotted among the witnesses: Calvin Klein and Vera Wang.



R eal Love!

Love is in the air - For Valentine’s Day (and any day, for that matter) choose to be sweet and sassy with the “Love” frame adorning your eyes! 

The “Love” features a sultry cat-eyed silhouette, complemented by the most darling pops of color at the outer edges to intensify your feline allure. Go ultra feminine with the red or the pink color accents (the perfect addition to your Valentine’s Day outfit) or be mysteriously seductive with the dark turquoise tips. Channel your inner playfulness like Anya Ziourova for Vogue Paris, who looked simply enchanting in a pair of black and white “Love” shades and sprightly Chanel jacket. Of course, “Love” (the frame and the emotion) is never one note. With a simple outfit change, girlish whimsy can transform into Ladylike Charm, as illustrated in this issue of Self . Captivate your sweetheart or break some hearts. There’s never a wrong time to amp up your inner coquette and fall in love with the “Love!”


S elima Optique at the CFDA Eyewear Showcase

Selima Optique is proud to have been featured in the inaugural Eyewear Showcase event hosted by The Council of Fashion Designers in America! As an innovator in the field of fashion eyewear, we were ecstatic to participate in this milestone moment in the union of the eyewear industry and the fashion world. This CFDA showcase truly solidifies eyewear’s role as an important fashion accessory, and Selima Optique is thrilled to be part of the celebration with our fellow eyewear peers at Barton Perreira, Blake Kuwahara, Christian Roth, l.a.Eyeworks, Leisure Society, Morgenthal Federics, Oliver Peoples, and Robert Marc.


P aris Paris!

Selima Optique is showing at the Carrousel du Louvre, Friday October 2 until Monday October 5th 2015

No we’re not showing in a museum (not yet!). Tranoï – which literally means “between us” – is an artistic platform with a stern selection of more than 1000 premium designers from all over the world and we’re happy to take part. 
... Nevertheless.. since we’re at Le Louvre, we may as well share some of our favorite museum pieces..


S elima Salaun, Vik Muniz and Liz Swig, and their friends celebrate the launch of Happy View by Vik Muniz

Lizworks commissioned Vik Muniz and Selima Optique to create a limited edition eyewear design titled “HAPPY VIEW.” The design is a lenticular photograph in a lucite medicine cabinet-like box, consisting of nine colored sunglasses. One can now genuinely see the world through the artist’s eyes. Vik Muniz is a Brazilian artist and photographer. Muniz combines everyday objects such as diamonds, sugar, chocolate syrup and

garbage to create bold, ironic, and often deceiving imagery drawn

from pop culture and art history. His work is exhibited worldwide.

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