We couldn't have been happier hosting our friends, fellow animal lover, and designer Chloé Mendel and her business partner Gustave Maisonrouge at the Soho Store. Chloé and Gustave Popped in the second week of February to celebrate NYFW and their new faux fur line Maison Atia .
Store window for the Maison Atia x Selima Optique Party
Selima Salaun and Ketty Maisonrouge
Gustav Maisonrouge and Chloe Mendel
Chloe Mendel and friend
Eric Bland and Joachim Gruet
Ketty Maisonrouge, Selima Salaun and friends
Maison Atia’s Popup not only featured their amazing collection of faux fur outerwear and accessories but a series of special guests and events as well.
To kick off the series we invited a small group of close friends for a few glasses of champagne. Emilie Heathe helped us carry on our festive vibes with a Valentines Day full of complimentary cruelty-free nail art. Our next guest Emma Galland, co-founder of Zenberry spent the day sharing with us her Secrets to Beauty and how to look amazing with no makeup. Finally, in celebration of the Chinese New Year PAWS Chicago joined the party and brought along some of their four-legged puppy friends who were looking for their forever homes.
Founded by Chloé Mendel and Gustave Maisonrouge in 2017, Maison Atia’s contemporary designs combined with techniques, traditionally used on fur, along with their high-quality craftsmanship, come together to create a collection that not only looks amazing but feels like the real thing and we were overjoyed to have them spend the week with us!
ussians In New York!!!
September 30, 2017, 12:00am
The September issue of GQ Russia features a beautiful men’s fashion story shot in New York. You definitely should investigate it!
Fantastic Show of Don Oehl's illustrations at Bond 07 / Selima Optique.
Opening party September 6th. The show is on through October 10th.
Illustrated Lens of Don Oehl Show window on Bond
Panoramic view of the East wall at Bond07 for Don
Don Oehl and Selima Salaun
Don Oehl, Rachel Mitrani and Friends
Bernard Aidan, Selima Salaun and Franckie Diago
Pamela Bell, Aurelien Millecamps, Amine Lyoussi and Martine
Rachel Mitrani and Kourosh Noorbaksh
Sauni Sandler, Tom Haynes, Elaine Stromboulos and Betsy
Lucas Swanson and Anne Kerndl
Elise Fife, Kirsten Ulve, Gino Gianneschi
Yvette Raby, Shelley Himmelstein, Regina Cherry and Sumayya
Selima Salaun and Ann Watson
Isabel Dupré, Magali Berville, David Jimenez and Naoko
Martine Barrat and Arnaud Gibersztajn
Aaron Ekroth, Arpita Bose and Mark Warfel
Kourosh Noorbaksh and Don Oehl
Don and Selima have been crossing paths for years and we are thrilled to be
hosting his show at our 7 Bond Street location. The show includes some
eyewear fashion illustrations created for the occasion!
Don, who studied drawing and painting at the École du Louvre in Paris,
currently teaches Digital Fashion Illustration at Parsons in NYC. His
illustrations are an homage to classical fashion illustration and incredibly
His client list includes: American in Paris (Broadway Musical 2015), A.Smith
(Japan), Bazaar, Bulgari, Chanel, Bloomingdale’s, Elle, Elle Decor, domino,
Harper Collins, Huffington Post, InStyle, L’Oreal USA, Sunglass Hut,
TeenVogue, Town & Country, Target, Victoria’s Secret Beauty, Vogue
Italia and W.
As you probably know, Selima loves dogs. With that in mind, we
are thrilled to announce our upcoming project with Animal Haven
Elvis in 1993. Some call him the Co-Founder of Selima
Our favorite Japanese model Koharu (@chisakoharu) rocking a
pair of the "Kerry."
Nala was a star at the showroom with Peggy. Here, with
Selima showing off her Halloween costume with a pair of
"Andy" in pink.
100% Cellulose Acetate. Woof Woof..Yummy! (Yes, we always
try to stock spare temples).
Reagan (@reaganrothedoodle), our favorite minilabradoodle,
channeling her inner Iris Apfel.
Lady rocking the Joni. Promoting adoption since 2014!
Mister Giovanni showing off in his vintage Playboys.
A painting (by a neighborhood superintendent) of late
neighborhood star Skylar on the wall at our Wooster
New puppy on the block, Mighty Quinn rocking the "Virginie"
Lola, the Dog Star
Dogs aren’t the only pets with style. @darlingcait’s kitten
rocks the “Aurelien"
Selima and Elvis. The Founders.
Over the years we’ve enjoyed many canine friends and know how much they
love glasses (some for modeling, most for chewing). Elvis, Selima’s Shar
Pei, was a star downtown in the ’90s and helped found our first
is filled with
and we continue to appreciate pictures or visits from pets who can rock a
pair of our frames!
has been finding homes for Tri-State Area cats and dogs since 1967.
A fantastic shelter that is practically around the corner, the Haven
matches great people to great pets and even provides a “
” program that helps teach children about basic pet care. Visit them at
200 Centre St.
between Grand and Hester.
Starting next week, we will feature one of the Haven’s sweet dogs donning a
pair of Selima Optique sunnies hoping that the combination feels
irresistible. GIVE DOGGY A HOME AND WE WILL GIVE YOU A PAIR OF SELIMA
OPTIQUE ... A gift to match the gift! Excited?
ery nice in-depth story by Christine Yeh of 20/20 Magazine
June 22, 2017, 12:00am
We had the pleasure of being visited by 20/20 Magazine’s Christine Yeh at our Bond 07 showroom for a colorful interview with our namesake Selima Salaun.
Selima Optique "New York State of Eyes" in 20/20 Magazine by Christine Yeh
Photo by Dusan Reljin featuring the Agathe Sunglasses.
Dusan Reljin, the photographer photographed.
Another shot from Anne Deniau
The Famous Toto holding court at Bond 07 Showroom
From dreams of veterinary school as a young girl in Algeria to being played by Sofia Vergara in client-turned-friend John Turturro’s film “Fading Gigolo,” Christine’s piece explores the varied experiences that have, and continue to, inspire Selima’s timelessly eclectic designs.
The interview traces Selima’s path as a young, French Alain Mikli manager infatuated with New York and enticed by Barneys to craft her own collection, all the way into the present as a collaborator with Pamela Love , J.Crew, Playboy , and Hiroshi Sugimoto , mentor to young designers like Darylynn Ayala and Coco & Breezy, and a founding member of the Eyewear Designers of the Council of Fashion Designers of America (CFDA).
After overcoming the initial shock of meeting our barking, fluffy companion Toto, Christine learned of Selima’s French ateliers, her passion for accompanying eyewear with luxury accessories, and how her customers are her biggest inspiration.
The world has awaken to the the Tinted Lenses trend..
Pink, Yellow, Blue Lenses Instagram Composite
The Maxou 3 in Interview Magazine
The Corto in WWD
The Maxou 3 in New York Magazine
The Herman in Honey
The Wyatt in WWD
The Harrison in GQ Magazine
The Herman in Client Magazine Yearbook annual 2017 Collector Edition
We love to see the world through the colors of the rainbow and have been using more primary tints for lenses recently. The Press’ response has been wonderful and for that, we are beyond happy to see the world taking on the Tinted Lenses Trend!
Some like to keep their glasses on from dawn to dust, others have sensitive eyes and need 24/7 protection, and yet some want to See The World in Color.. whatever the reason, from Pink to Blue, Yellow to Amber - the choice is yours.