To celebrate the holiday season, this December we will be donating 5% of our in-store profits to charity.
Here’s how it works:
When you make a purchase at any of our NYC locations between December 7th and December 31st, you will be able to choose which charity you would like to donate to from the list below. Then, we’ll annotate in our system which charity you have chosen. In January, we’ll tally each charity’s respective donation amount, and forward them a check!
elebrating August Birthdays with Iris Apfel, Alexis Bittar, and Selima.
September 1, 2016, 12:00am
We don’t just love the summer because we get to wear our favorite sunnies, we also love it because we get to celebrate some of our favorite people’s birthdays. Fashion icon Iris Apfel, jeweler extraordinaire Alexis Bittar, and our very own Selima Salaun all share late-August birthdays and last Monday, on Alexis' invitation, they celebrated together at the Brooklyn Botanical Gardens alongside 40 select guests!
L-R: Rachel Shechtman, Iris Apfel, and Selima Salaun
Iris Apfel and Alexis Bittar with the gorgeous birthday cake
Iris Apfel and artist Theodore Bradley
Three New Yorkers, Virgos, and fashion icons — with such a colorful trio, we worry that the garden’s flowers may have felt outdone.
Iris and Selima have kept in touch since the Selima Optique x Iris Apfel x Le Bon marché sunglasses collaboration earlier this year (they share a passion for Mediterranean and particularly traditional Tunisian crafts). Selima has known Alexis for years. They are both members of the CFDA.
The celebration, which came in the form of drinks and a picnic dinner was shared by around 40 friends including STORY ’s Rachel Schechtman and New York-based artist Theodore Bradley .
Happy Birthday you three (the 95th for Iris!). Here’s to many more years of New York fashion!
#NYC4NYC - SELIMA OPTIQUE FOR ROBIN HOOD LIMITED EDITION 100% of the proceeds go to Robin Hood, our favorite NYC foundation. BUY HERE before the May 9th Gala .
Selima Optique For Robin Hood Limited Edition
Selima Optique For Robin Hood Limited Edition - Spring in NYC &10 Bond Stree reflections..
Delicious Ms Nora S. feels the Selima Optique For Robin Hood Limited Edition - #NYC4NYC
Selima Optique For Robin Hood Limited Edition - looking up downtown NYC
Selima had no hesitation when asked to create a limited edition for the NYC charitable foundation Robin Hood . She stated “I adore New York like no other place in the world and I am honored through this project to be able to make a difference in the lives of our neighbors in need”. This limited edition of hand-made acetate frames is available for both sun and optical. We ship with sunlenses by default please contact us if you want clear lenses. All of the proceeds go to Robin Hood.
pring in Paris: The new Selima Optique Location at Le Bon Marché
April 26, 2016, 12:00am
Just in time for Spring, we moved to a new location at the Bon Marché. We are now between Prada and Dior Homme on the ground floor near the entrance at the corner of rue Velpeau and rue Babylone.
Selima Optique @ Le Bon Marché - View of the main counter and dispensing table.
Selima Optique @ Le Bon Marché - The view coming in from rue de Babylone
Selima Optique @ Le Bon Marché - View of counter display and elongated wooden sitting apparatus.
Selima Optique @ Le Bon Marché - Looking Towards Prada store.
Selima Optique @ Le Bon Marché - The Dusan Ziggy frame enjoying the spotlight
Selima Optique @ Le Bon Marché - View of the back wall.. "less is more"!
Selima Optique @ Le Bon Marché - coming in from rue de Babylone
Selima Optique @ Le Bon Marché - View of the main counter, dispensing table and tropical wall paper!
Three years have already passed since we first opened at Le Bon Marché Rive Gauche and we’re still dizzy with the energy! This is like no other department stores. Every day is an event and everything is constantly changing. By the way, besides the location indicated above we also have a small sunglasses counter by the Rue de Sèvres entrance. Yes.. Be ready for the SUN!!
In preparation for the Anti world tour, Rihanna’s stylist Mel Ottenberg came to Selima Optique for sunglasses. Besides lending vintage pieces, Selima designed three custom styles for Rihanna. In Tampa, Rihanna wears the “Alien” frames.
Anti World Tour. Tampa, FL March 16th 2016. Rihanna wear the Alien custom made by Selima Optique. Photo: rihannanow.com
The Alien, custom Selima Optique for Rihanna
Seen here on Iman, the "Sarah" an early limited edition Selima Optique style, was amongst the vintage sunglasses picked for Rihanna. Photo: Dahlen
Diagram of "Cat", custom Selima Optique for Rihanna.
Diagram of "Robot", custom Selima Optique for Rihanna.
Diagram of "Alien", custom Selima Optique for Rihanna.
“We were going for a retro futuristic take on cat-eyes” says Selima Salaun.
These unique frames convey a sense of ‘90’s toughness’ through the cat-eye shaped flash mirror lenses mounted in a bold acetate frame. If anyone can pull of this fierce look, it’s Bad Gal - especially when accompanied by an over-sized brown suit from Y/project.
ris Apfel, the irreplaceable fashion muse takes Paris.
March 3, 2016, 12:00am
Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel eyeglasses for the occasion.
Iris Apfel points to a mannequin wearing a pair of Selima Optique x Iris Apfel x Le Bon marché. from WWD "Iris Takes Paris" March 3 2016 by Laure Guilbault. Photo Dominique Maitre
Iris in Paris - Illustration by Giriat
Iris Apfel and Selima Salaun at the opening party of the Iris in Paris exhibition at Le Bon marché.
Beautiful illustration by Karen @eye_sketch_u in anticipation for the exhibition.
Selima Optique x Iris Apfel x Le Bon marché sunglasses - Yes!
A view of the exhibition.
Seeing Iris holding her eyeglasses is editorial pieces, Selima thought of an octagonal outer shape for the Selima Optique x Iris Apfel x Le Bon marché sunglasses.
Fréderic Bodenes, Artistic Director of Le Bon Marché, with Selima Salaun, Founder of Selima Optique
Selima Salaun and Kim Wadsworth at the Iris in Paris opening party.
Iris Apfel at the opening party for the IRIS IN PARIS exhibition at Le Bon Marché in Paris.
A mannequin at the Iris in Paris exhibition (the eyewear frame is actually the Daphne from our June Ambrose collection
Sarah, Aida and Jacques of the Paris Selima Optique team are planning for after party..
A display in the Selima Optique store in Le Bon Marché Rive Gauche Paris
Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation! Read all about it in Vogue , WWD , Grazia ..
In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”.. Yes!!
The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.
Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!