ris Apfel, the irreplaceable fashion muse takes Paris.
Le Bon Marché Rive Gauche, the high-end Parisian department store, has invited Iris Apfel to create a collection of her favorite fashion accessories. From a furry red handbag to a colorful scarf, from a bold necklace to a pair of oversized sunglasses. For the later, Le Bon Marché asked Selima Optique to design the perfect Iris Apfel eyeglasses for the occasion.
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Iris Apfel points to a mannequin wearing a pair of Selima Optique x Iris Apfel x Le Bon marché. from WWD "Iris Takes Paris" March 3 2016 by Laure Guilbault. Photo Dominique Maitre
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Iris in Paris - Illustration by Giriat
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Iris Apfel and Selima Salaun at the opening party of the Iris in Paris exhibition at Le Bon marché.
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Beautiful illustration by Karen @eye_sketch_u in anticipation for the exhibition.
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Selima Optique x Iris Apfel x Le Bon marché sunglasses - Yes!
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A view of the exhibition.
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Seeing Iris holding her eyeglasses is editorial pieces, Selima thought of an octagonal outer shape for the Selima Optique x Iris Apfel x Le Bon marché sunglasses.
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Fréderic Bodenes, Artistic Director of Le Bon Marché, with Selima Salaun, Founder of Selima Optique
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Selima Salaun and Kim Wadsworth at the Iris in Paris opening party.
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Iris Apfel at the opening party for the IRIS IN PARIS exhibition at Le Bon Marché in Paris.
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A mannequin at the Iris in Paris exhibition (the eyewear frame is actually the Daphne from our June Ambrose collection
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Sarah, Aida and Jacques of the Paris Selima Optique team are planning for after party..
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A display in the Selima Optique store in Le Bon Marché Rive Gauche Paris
Selima kept the large round shape, beloved by Iris, but added an octagonal outside contour to surprise her fans. The launch event was a big success during the Paris fashion week, and we caught our two ladies deep in conversation! Read all about it in Vogue , WWD , Grazia ..
In NUVO , when asked “Any pieces in the collection you’re particularly fond of?”, Iris answers “The Selima [Optique] glasses..they’re my favourite!”.. Yes!!
The Selima Optique x Iris Apfel x Le Bon marché sunglasses are coming in black or red acetate and exclusively sold at Le Bon Marché in Paris until mid April.
Selima Optique which has a store within Le Bon Marché since June 2013. Selima Optique also lent vintage and other pieces to the exhibition (including the massive Daphne sunglasses from our June Ambrose collaboration). The project, started in fall 2015, was a non stop chassé–croisés between Paris, New York, Palm Beach, Miami and wherever Ms. Apfel would take us!
culist Witness
Our new collaboration with Japanese photographer Hiroshi Sugimoto is now out. The limited edition eyewear designs with Selima Salaun and Liz Swig of lizworks was launched on February 5th in New York. Spotted among the witnesses: Calvin Klein and Vera Wang .
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Interview Magazine
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eal Love!
Love is in the air - For Valentine’s Day (and any day, for that matter) choose to be sweet and sassy with the “Love” frame adorning your eyes!
- Anya Ziourova, Vogue Paris
- Anya Ziourova, Vogue Paris
The “Love” features a sultry cat-eyed silhouette, complemented by the most darling pops of color at the outer edges to intensify your feline allure. Go ultra feminine with the red or the pink color accents (the perfect addition to your Valentine’s Day outfit) or be mysteriously seductive with the dark turquoise tips. Channel your inner playfulness like Anya Ziourova for Vogue Paris, who looked simply enchanting in a pair of black and white “Love” shades and sprightly Chanel jacket. Of course, “Love” (the frame and the emotion) is never one note. With a simple outfit change, girlish whimsy can transform into Ladylike Charm, as illustrated in this issue of Self . Captivate your sweetheart or break some hearts. There’s never a wrong time to amp up your inner coquette and fall in love with the “ Love !”
elima Optique at the CFDA Eyewear Showcase
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